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Gazette du Bon Ton

(1912-1925)

published by Lucien Vogel in Paris, France • Condé Nast, Editor

both Hand-colored stencils (pochoirs) and full-color letterpress on beautiful chain-laid paper
Sheet size: approx. 9 ½ x 7 ½ inches

Marketed toward the Paris elite, Gazette du Bon Ton was arguably the most influential magazine of its time, virtually defining many of the new trends in fashion during the dynamic period from 1912 to 1925. The beautiful color plates anticipate the popular deco movement of the mid 1920's that ushered in a decade of style and elegance which has remained a statement of the Roaring Twenties as well as giving the world of fashion a lasting model of elegance.

The plates were executed by some of the most prominent French artists of the early part of the century including Bakst, George Barbier, Pierre Brissaud, Brunelleschi, Georges Lepape, Andre Marty, and others. The extremely rich and vivid colors were achieved through the labor-intensive pochoir hand coloring. In this method, a special stencil was made for each individual color. Complex pieces were printed using a large number of stencils, resulting in a beautiful and original piece of art. Many of the plates also have offset printing elements, usually the black coloring, so there may be some "dot pattern" on certain prints - especially the croquis.

Barbier contributed drawings to the Gazette from 1912-1925, at which time the Gazette was bought out by Vogue and Barbier's contract shifted to that magazine. The Gazette suspended publication from 1915-1920. Barbier's illustrations for the Gazette were sometimes his own designs, but as often as not he drew models of gowns by Paquin, Beer, and Worth.

The Gazette contained urbane articles - copiously illustrated with vignettes - on theatre, travel, and other topics of interest to the leisured wealthy, but with clothing and personal adornment always the paramount subject. The plates were the real heart of each monthly issue. And the plates were more frequently by Barbier than any other artist. To a great extent, Barbier's style of rendering was the main style used in the Gazette.

Guaranteed authentic 85+ year old Gazette du Bon Ton prints from 1922. We do not sell reproductions.
Barbier - La Roseraie
La Roseraie by Barbier
Robe Du Soir, de Worth
1922 (Pochoir)
L'Averse Intempestive Robe Pour La Cote D'Azur, De Worth
L'Averse Intempestive by Barbier
Robe pour la Cote D'Azur, de Worth
1922 (Pochoir)

En Plein Coeur by Marty
En Plein Coeur by Marty
Robe du Soir, de Paul Poiret
1922 (Pochoir)


La Petite Mademoiselle
by Pierre Mourgue
(1922)
$125
Combien de morceaux de sucre?
"Combien de morceaux de sucre?"
by Erikson
(1922)
$125
Les Bibelots de la Chine
Les Bibelots de la Chine
by Zenker
(1922)
$125
Vous étiez haute comme ca
Vous étiez haute comme ça
by Pierre Brissaud
(1922)
$100
La Rose du Jardin
La Rose du Jardin
by Charles Martin
(1922)
$125
Américaines
"Américains"
Untitled illustration from article
titled "Américaines" by Gérard Bauer
included are 4 pages with text, 2 smaller illustrations and the single page illustration above

by Chastel
(1922)
Eve in the Garden of Eden
untitled single page illustration
(Eve in the Garden of Eden)
[Illustration from "Adam ou la bonne Volonté" by Marcel Astruc. 4 pages total with 2 smaller illustrations, the short
story, and the single page illustration
above]

(1922)

L'Aile de Jais
L'Aile de Jais
by Llano Florez
(1922)


Le Chapiteau Corinthien
Le Chapiteau Corinthien
by Robert Bonfils
(1922)
$85
Neuf heures...il faut que je rentre diner
Neuf heures...il faut que je rentre diner
by Pierre Brissaud
$125
La soirée au théatre
La soirée au théatre
by Pierre Mourgue
(text and illustration on back, comes with 4 pages total)
$85
La soirée au théatre
La Sainte-Claire
Robe de Diner, de Jeanne Lanvin
by Pierre Brissaud
$90
Nemrod ou Le départ pour la chasse
Nemrod, ou Le départ pour la chasse
by Pierre Mourgue
(text and illustration on back, comes with 4 pages total)
Automne ou La Chasse dans les Bois
Automne, ou La Chasse dans les Bois
by Pierre Mourgue
(text and illustration on back, comes with 4 pages total)
$85
L'éveil du Printemps
L'éveil du Printemps
(Planche 17 - 1922)
$115

Une Robe de Madeleine Vionnet
Une Robe de Madeleine Vionnet
by Thayaht
(No. 9, Pl. 70 - 1922)


Robe de Vionnet
Une Robe de Madeleine Vionnet
by Thayaht
(No. 8, Pl. 62 - 1922)


Une Cape de Madeleine Vionnet
Une Cape de Madeleine Vionnet
by Thayaht
(No. 10, Pl. 76 - 1922)


Un Admirateur Sincère by Marty
Un Admirateur Sincère by Marty
Robe du Soir, de Paul Poiret
1922 (Pochoir)
La Cape Admirable by Lepape
La Cape Admirable by Lepape
Robe et Manteau, pour L'Après-Midi, de Martial et Armand
1922 (Pochoir)
$125
Une Robe de Martial et Armand by Lepape
Une Robe de Martial et Armand
by Lepape
1922 (Pochoir)

sold
Le Zibeline by David
Le Zibeline by David
1922 Croquis (pochoir)
$95
Croquis XXIX
Croquis XXIX
1922 (pochoir)

Fils tirés brodés sur transparent
1922 (pochoir)
$85
Le Singe
Le Singe
1922 (pochoir)
$85
Croquis XXVIII
Croquis XXVIII
1922 (pochoir)
$85
L'Hermine
L'Hermine
1922 (pochoir)
$85
La Taupe
La Taupe by David
1922 Croquis (pochoir)
$95
L'Ecureuil by David
L'Ecureuil by David
1922 Croquis (pochoir)
$95
L'Astrakan
L'Astrakan
1922 Croquis (pochoir)
$90
Le Rat
Le Rat
Manteau de Rat, Brodé et Bordé
de Renard
1922 Croquis (pochoir)
$95
La Loutre
La Loutre
Manteau en cuir Brodé,
doublé de Loutre
1922 Croquis by David (pochoir)
$95
La Loutre

1922 Croquis No. XXVII
(pochoir)
$85
XXIII

1922 Croquis No. XXIII
(pochoir)
$65
(faint crease upper right)
XXIV

1922 Croquis No. XXIV
(pochoir)
$55
(light foxing margins)
XXIII

Femme Moussgui (Afrique)
1922 Croquis No. XXXIX
(pochoir)
Croquis XXX by David
Croquis XXX by David
1922 (pochoir)
$95
Époque 1887 by David
Époque 1887 by David
1922 (pochoir)
$95
Croquis XXXI by David
Croquis XXXI by David
1922 (pochoir)
$85
Serge Hindoue
Serge Hindoue
1922 (pochoir)
$95
Croquis XVIII
Croquis XVIII
1922 (pochoir)
$90
Broderie de Laine sur Kasha
Broderie de Laine Sur Kasha
1922 (pochoir)
$95
Renaissance Italienne
Renaissance Italienne
1922 (pochoir)
$85
Femme Amaguilla (Afrique)
Femme Amaguilla (Afrique)
1922 (pochoir)
 
The croquis (first sketches) below have fashion illustrations on the opposite side of the paper
and employ chiefly offset "letterpress" printing rather than pochoir (stenciled) color.
Hermine et Satin Lamé
Hermine et Satin Lamé
1922
$75
Moine Minime
Moine Minime
1922
$65
Hermine et Matelassé Moderne
Hermine et Matelassé Moderne
1922
$75
Hermine et Velour Imprimé et Lamé de Métal
Hermine et Velours Imprimé
et Lamé de Métal
1922
$75
Loutre et Broché et Lamé
Loutre et Broché et Lamé
1922 (by David)
$85
Petit Gris et Satin Broché
Petit Gris et Satin Broché
1922
$75
Croquis #6
Croquis No. VI
Gazette 8, 1922
$65
Croquis VIII
Croquis No. VIII
Gazette 8, 1922
$75
Loutre II
Hermine et Velours Imprimé
Croquis No. II
Gazette 9, 1922
$85
Croquis VII of issue 9
Croquis No. VII
Gazette 9, 1922
$85
Croquis II of issue 8
Croquis No. II
Gazette 8, 1922
$75
Soeur Bénédictine
Bénédictine-Bernardine
Réformée de Port Royal
(XVIIIe Siècle)
Croquis No. I by David
Gazette 10, 1922
$65
Abbe Italien
Abbé Italien (XVIIIe Siècle)
Croquis No. II
Gazette 10, 1922
$65
Soeur Bénédictine
Soeur Bénédictine de Rome
(XVIIIe Siècle) (Costume de Veuve)
Croquis No. VII by David
Gazette 10, 1922
$85
Chartreux
Chartreux
(Robe de Maison)
Croquis No. VIII
Gazette 10, 1922
$75
Croquis III, No. 8 de La Gazette
Gazette 8, Croquis No. III
1922
$55

Coiffures
Coiffures
(one two-sided page)
1922

Les Chapeaux Pliants
Les Chapeaux Pliants
(one two-sided page)
1922

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